As used and recommended by our wonderful creative team…
1.The Big Brand Theory by Sandu Publishing:
Big Brand Theory helps you to understand the most important elements of a successful brand through compelling case studies from high-end brands like Nike, Adidas, Starbucks, H&M and Levis. They demonstrate the essential components needed to create a popular, youthful and vibrant brand.
2. Rock Covers by Jon Kirby:
Rock Covers tells the stories behind 250 of the world’s most iconic albums from Elvis Presley to The Cure. Design was still up-and-coming at this time, which makes these designs even more awesome.
3. Type Matters by Jim Williams:
Typography is a vital part of design and in this digital age it has never been more important. This book summarises the core aspects of type design and is an essential reference to help improve your design work.
4. 100 Things Every Designer Needs to Know About People by Susan Weinschenk:
A book on what makes people tick! Learn how to create work which is more engaging and intuitive for print, applications, websites and products!
5. Graphic Design for Fashion by Laurence King:
Features a selection of the best graphic design studio’s work for the fashion industry and illustrates their creative processes. The book itself highlights the thrilling developments in the world of fashion as each of the four chapters is printed on different paper.
6. Palette No.5: Pastel – Soft-Toned Graphics by Victionary:
A collection of fashion styling, photography and editorial design showing off their soft, subtle pastel designs. This book shows how well pastel colours work.
7. Just My Type by Simon Garfield:
Just My Type reveals how fonts are shaped by, but also define the world we live in. It explains why a certain font is chosen and the impact it causes. Just My Type is not just a font book, but a book of stories!
8. Design, Form and Chaos by Paul Rand:
Paul Rand reveals details about the contemporary practice of graphic design through his own work as well as artists he admires. He explains the processes and passion that form good design and discusses a wide range of design-related topics.
9. Eat Me by Victionary:
An extraordinary collection of designer’s places, art products, brands people. Eat Me contains not just food packaging but also kitchenware, utensils and menu design.
10. The Art of Looking Sideways by Alan Fletcher:
A visual intelligence, exploring the way the eye, the hand, the brain and the imagination respond to the interplay between verbal and visual content. Very clever.