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Wondering how to raise brand awareness this Christmas that will endure through 2021? Here are six ways to stand out from the crowd!
For consumers, the Christmas countdown has just begun. But as a marketer, creative or business, it’ll have been on your radar for some time. It’s the perfect time to connect with your audience and make them feel extra special. And if you’re successful, you’ll be sure to create a lasting impact.
However, ensuring you reach the right audience is key – and you’ll likely need a multi-channel approach to increase reach and impact. While competition is high at this time of year, there’s still huge potential to connect with your audience, whether you’re B2C or B2B. After all, it’s the most wonderful time of the year (even in the less-than-wonderful year that has been 2020)!
Here are Monitor’s top tips for standing out this Christmas:
1. Create engaging, memorable and shareable content
It can be difficult to remain relevant and ‘cut through the clutter’ at Christmas, so it’s essential to be creative in your approach and think differently when it comes to writing content and designing assets. 2020 has been a difficult year for many, so enriching the experiences you provide for your audience has never been more important.
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2. Add some festive cheer to your pages
Get decorating! Use Christmas as an excuse to refresh your marketing collateral – especially your websites. Adding some festive cheer to homepage banners and creating seasonal blog posts are simple ways to ensure higher engagement and memorability.
3. Maximise pay-per-click (PPC) marketing
With Christmas just around the corner, maximise your PPC campaigns via some of the biggest trading days of the year – including Cyber Monday, Boxing Day and New Year’s Day, where buyer intent is extremely high. This is a great time to run with paid social and Google Ads activity, but you must be strategic!
Christmas cost-per-click (CPC) prices tend to soar. So instead of targeting new audiences, focus on retargeting activities in the run-up to the big day. This will balance your costs while maximising your sales and increasing your ROI.
However, the ad auction will be cheaper than usual around Boxing Day and New Year’s Day, so targeting new audiences shouldn’t be completely forgotten.
4. Reinforce brand values
Christmas gives you a chance to show empathy and generosity. Charity has a huge role to play at Christmas and, if you can, why not support those in need? Each year Monitor chooses a charity to donate the money we would have spent on printing and sending Christmas cards.
5. Send a digital Christmas card
Christmas e-cards are becoming increasingly popular due to their time, cost and environmental savings. They’re also great for personalising messages and communicating effectively with audiences. E-cards are extremely flexible and can be designed to reflect your brand image and core messages. They can also maximise further call-to-actions such as social media links.
6. Send your customers personalised gifts and seasonal greetings
Thoughtful and personalised gifts can demonstrate how much you value ongoing business. This can be as simple as offering loyal customers exclusive discounts and content. For example, a restaurant could share some of their favourite Christmas recipes. If you’re a smaller business with a small budget, don’t worry. A simple Christmas e-greeting can go a long way.
Need some last-minute expert advice for your Christmas communications?
Get in touch to see how we can help you get the most from your seasonal campaign.
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