There have been some exciting updates at Monitor this month, so read on to find out more about our new look and ethos!
Since the beginning of 2018, we’ve been thinking a lot about how we present ourselves. We wanted our brand to echo our experience and our ability to show our clients unseen paths and potential, so with an injection of colour and the addition of a new strapline; ‘Designing Your Success, Transforming Your Future’, we established the start of our new path and through a journey of discovery, we have refreshed the Monitor brand.
Head of Creative, Cheryl, explains: “On this journey we explored the colours we could use and the words that say it best. Orange was the colour that truly communicated our ethos, reflecting a creative, fun and friendly agency.” Orange is a good call to action colour, it combines properties of red, which is passionate and yellow which is optimistic, which creates a bright and energetic feel.
“We spend a lot of time looking at brands” said Senior Designer Alex, “so we figured it was right to research our own and spend some time refreshing it. After celebrating 25 years building brands and designing solutions, we wanted to really express the team’s creativity.”
As an independent creative agency, we love having a close connection with our clients. We use our 25 years of expertise in every project that we work on, achieving solutions with our core services Design, Digital and Motion. “Taking clients on a journey is a joy and a focus of ours,” said Cheryl, “therefore our refresh evokes the sense of togetherness, finding your way from where you are, to where you want to be.”
We visited many destinations along our own journey of discovery and the words we used helped guide us to our destination, from here we have updated all our brand touch points and given Monitor a new energy for 2018 and beyond.
Designer Marcus commented, “Our website is like our shop window. If you were a retailer, you wouldn’t leave the same window display up for years. It was definitely the right time for a change.”
We couldn’t be happier with our new look, it reflects where we want to be as a brand and showcases our core services.
If you want to take your business on a journey of discovery and find engaging solutions, get in touch!
Contact Us here.