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Home » Blog » Happy World Social Media Day!
As we celebrate a powerful world of online connections, it’s clear social media is now an essential part of B2B marketing and relationship building.
In 2020, digital kept the world turning. As every aspect of our lives
was upended by the Covid-19 pandemic, it was digital activity that ensured any
semblance of normality for businesses facing circumstances they’d never seen
So if there were any lingering doubts about the value of social media
and digital marketing activity, last year was the year they were finally put to
Social media’s key role in modern-day business
Over the last 12 months, we’ve seen social media dominate online
activity. It’s been a crucial link to the outside world for isolated
professionals removed from their offices and forced to work from home. But it
has also moved well beyond simply providing a daily ‘water cooler’ moment.
It has become an essential part of any effective marketing mix,
supporting and amplifying the role of a company’s website to build connections
and collaborations at dizzying speeds.
Social media makes every business global
In 2020, we saw social media literally keep businesses alive by
spreading the word about crucial GoFundMe campaigns.
We know from working with our own clients how globalised social media
has made business activity. Spreading the word has never been easier. Businesses
are now reaching audiences and markets that would simply have been out of the
question just 10 years ago.
Even platforms like TikTok, which were not traditionally associated with
business activity, are becoming part of the B2B conversation. And it’s not hard
to see why. At every turn, social media has facilitated relationships,
partnerships and even acquisitions.
Look at LinkedIn alone. It’s importance is now unquestionable in any
organisation aiming to grow its customers, sales and profits in 2021 and
As we celebrate World Social Media Day 2021, make sure your social media
strategy is robust, engaging and aligned with your business objectives. And if
it isn’t… call us!
Book a free, no obligation 30-minute discovery meeting
What could an effective, well-planned and commercially sensitive social media strategy do for your organisation? Book a free 30-minute discovery meeting (virtual or face-to-face) with our team in Manchester to find out more. It’s completely informal, with absolutely no obligation on your part.
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