Happy World Social Media Day!

As we celebrate a powerful world of online connections,
it’s clear social media is now an essential part of B2B marketing and relationship building.

In 2020, digital kept the world turning. As every aspect of our lives was upended by the Covid-19 pandemic, it was digital activity that ensured any semblance of normality for businesses facing circumstances they’d never seen before.

So if there were any lingering doubts about the value of social media and digital marketing activity, last year was the year they were finally put to the sword.

Social media’s key role in modern-day business

Over the last 12 months, we’ve seen social media dominate online activity. It’s been a crucial link to the outside world for isolated professionals removed from their offices and forced to work from home. But it has also moved well beyond simply providing a daily ‘water cooler’ moment.

It has become an essential part of any effective marketing mix, supporting and amplifying the role of a company’s website to build connections and collaborations at dizzying speeds.

• The purchasing decisions of 84% of C-level and VP-level buyers are influenced by social media interactions.
• By 2025, 4.41 billion people are projected to be active social media users.

Social media makes every business global

In 2020, we saw social media literally keep businesses alive by spreading the word about crucial GoFundMe campaigns.

We know from working with our own clients how globalised social media has made business activity. Spreading the word has never been easier. Businesses are now reaching audiences and markets that would simply have been out of the question just 10 years ago.

Even platforms like TikTok, which were not traditionally associated with business activity, are becoming part of the B2B conversation. And it’s not hard to see why. At every turn, social media has facilitated relationships, partnerships and even acquisitions.

Look at LinkedIn alone. It’s importance is now unquestionable in any organisation aiming to grow its customers, sales and profits in 2021 and beyond.

• Between October 2020 and December 2020, conversations on the platform jumped by 43%.
• Almost 60 million businesses now have LinkedIn accounts.
• 97% of B2B marketers using social media for content marketing are active on LinkedIn.

As we celebrate World Social Media Day 2021, make sure your social media strategy is robust, engaging and aligned with your business objectives. And if it isn’t… call us!

Book a free, no obligation 30-minute discovery meeting

What could an effective, well-planned and commercially sensitive social media strategy do for your organisation? Book a free 30-minute discovery meeting (virtual or face-to-face) with our team in Manchester to find out more. It’s completely informal, with absolutely no obligation on your part.