Harnessing Real-Time Marketing

26th September 2016

Ever since Oreo won the Super Bowl back in 2013 with their extremely clever and well-timed Tweet, real-time marketing is becoming an ever more popular way of capturing an audience’s attention. The premise is simple; the more relevant the message, the more likely it will resonate with your audience.

 

Why try it?

 

Whilst some may think real-time marketing is only for the global giants, it is in fact a genius way for smaller brands to make their mark.

 

1. It’s pretty cost effective – the need to work fast means less time and money is spent!
2. It can make for great PR – humorous, witty and relevant marketing stunts always make headlines.
3. It’s memorable – making your message synonymous with a well-known event will ensure it’s never forgotten.
4. It keeps your team alert – making sure your marketing team are always up-to-date and on the ball isn’t something that should be overlooked.

 

Who’s doing it?

 

1. Oreo ‘Still dunk in the dark’

 

Oreo is a prime example of a brand who isn’t afraid to take risks and be pro-active. When a blackout happened at the Super Bowl in 2013, Oreo managed to hit headlines and win over millions of viewers with one simple tweet.

oreo

 

2. Norwegian Airlines ‘Brad is single’

 

A more recent example is the simple yet extremely witty advert from Norwegian Airlines. Aware that the whole world was discussing the split of A-listers Brad and Angelia, it harnessed this perfectly with its ‘Brad is Single’ message advertising flights to LA.

brangelina-norwegian-advert-large

 

So the next time you’re planning your marketing campaigns months in advance, why not take a minute to consider the prospect of real-time marketing and the benefits it could bring to your brand.

 

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