#MonitorBranding – What goes into a brand?

31st July 2017

Seth Godin once famously said “A brand is a set of expectations, memories, stories and relationships”, or in simpler terms, a brand isn’t just a logo or a font, it’s an all-encompassing thing that more often than not, determines the success or failure of a business.

Branding Design Manchester

It’s all well and good creating a ground-breaking brand name and an eye-catching logo, but a strong brand manifests itself in a lot more ways than this.


Consider the following things and how they all work together to build your brand…

1. Colours:

Many successful brands can be recognised by colour alone – take Coca-Cola for example, we bet most people could pin-point the exact shade of ‘Coca-Cola red’. Colours have the power to evoke certain emotions and feelings in people so shouldn’t be overlooked in the branding process.


Find out what your brand colours say about you >>


2. Social:

The saying goes, if you’re not going to do social media right, don’t do it at all. Many consumers form their opinion of a brand based on their social activity alone, so use this opportunity to make your brand shine!


Find out how to harness Snapchat >>    Discover why LinkedIn is important for your business >>


3. Imagery:

Ever been put off by a brand because they’ve used offensive, dull or irrelevant images across their marketing channels? Deciding on an image ‘style’ for your brand to use is just as important as choosing a font or colour.


Check out the image guidelines easyJet use >>


4. Tone of Voice:

Think of your brand like a person, it needs to have its own recognisable, consistent tone of voice. Whether it’s friendly, down-to-earth, ambitious or quirky, the key is picking one and sticking to it.


See how brands communicate their tone of voice through their strapline >>



These are just a few things to consider when evaluating your brand. Keen to know more? Discover the other ways your brand manifests itself >>


Ready to start the journey of transforming your brand? Whether you’re looking to start from scratch or are just considering some smaller changesour team are always available for a chat to see how we could work together. Call us on 0161 743 0980 and ask to speak to Dan, Heidi or Sophie.


This month we’re putting the spotlight on all things brand-related! Engage with us on Twitter at @monitorcreative using #MonitorBranding and lookout for our next post on ‘Brands that are getting it right’.