Look at the address bar in your browser and you’ll see a little green padlock. But what does it mean? And why might your website need one?
What is it?
It’s simple, an SSL certificate gives your customers the heads up that your website is secure, giving them the freedom and reassurance to browse your website in the safest way possible.
It does this by enabling encrypted communication between a web browser and the web server.
Why does my website need one?
You might be surprised to hear that 84% of online shoppers admit they would abandon a purchase if they saw a website wasn’t secure (123 Reg). And with your competitors ready and waiting to sell to these shoppers, you could be missing out on loyal customers each second that your website isn’t secure.
Beyond this, SSL certificates are also recognised by Google, meaning purchasing one for your domain could help your SEO rankings.
But does it apply to me?
If you don’t sell online and you’re thinking this doesn’t apply to me, then think again. Although typically SSL certificates are used to secure debit or credit card transactions, they also help to secure data transfer and logins and what’s more, they show your audience that your site is 100% authentic
Think of your website like you would a doctor; would you make an appointment with your GP if you knew he didn’t have a certificate to practice?
Where can I buy one?
There are plently of SSL Certificate providers but the easiest way is to get one from the company that you purchased your domain name from.
P.S. Just because we know you’re dying to find out, SSL stands for ‘Secure Sockets Layer’.