Are you tired of printing marketing collateral, mailing it out to your list…
and then having no real way to track its impact?
Do you send your company magazines and newsletters with little more than a hunch about what content is being read
and what is being ignored?
Or have you ever stored boxes of brochures under your desk that went out of date before your sales team got them in the hands of
your ideal prospects?
A modern solution to some of your oldest frustrations
More than ten years ago, we discovered digital publications.
Since then, we’ve spent a decade helping businesses like yours communicate with clarity, purpose and genuine impact.
In many ways, digital publications are similar to traditional brochures, catalogues, price lists or annual reports. Each page is designed to look like a printed document and readers flick through like they would their favourite magazine.
BUT… ‘designed for digital’ publications take the traditional print experience and make it even better – for reader and marketer alike. They help you:
- Bring your document to life, making key information more visible with animations, pop-up content, lightboxes, iframes and video embeds.
- Discover which content is most popular, letting you give your readers more of it exactly when they want it.
- Eliminate a raft of financial and environmental costs with ease.
- Better understand your audience thanks to a detailed analytics dashboard.
- Track everything, from traffic sources and user devices through to heatmaps revealing where your readers click and zoom.
Finance love digital publications because:
Marketers love digital publications because:
We love digital publications because:
Spread your message in a range of formats!
Magazines, including trackable links to help you maximise advertising revenue and heatmaps to show where your audience zooms.
Annual reports, with crucial information highlighted in engaging design formats and extra resources available through live links.
Product brochures, with embedded videos showing customer stories or revealing the manufacturing process that makes your equipment so special.
Newsletters, giving you a true understanding of how engaged your employees are and what interests them most.
“I want to thank you all very much for the fabulous job you’ve done on Today’s Retailer. You’ve been a formidable force and have created some great work.
“As a team, you’ve been an absolute pleasure to work with… You have all been fabulously amazing and I cannot thank you enough for your help and support.”
- Marketing Controller, Unitas Wholesale
Ask the expert
Monitor’s creative director Cheryl McMillan answers your questions about the benefits of digital publications.
I’m happy with printed documents. Why should I look at digital publications?
Digital publications offer you so much extra depth and possibility.
You still get the same look as a printed publication, but you can see what your readers are interested in, provide links to extra information, highlight key information and even track the effectiveness of any adverts.
They also eliminate print costs and they’re great for the environment. We’ve had plenty of clients who’ve highlighted the CSR benefits as real ‘wins’.
What type of analytics will I get?
Digital publications provide all sorts of insights.
You can track views, devices, geographical locations, traffic sources and average read times. You can also see heatmaps that show exactly where readers have clicked and zoomed on each of your pages.
Finally, you can see exactly how each link performs – whether they’re links you place in your text to give the reader extra information or the links embedded in third-party adverts.
As a designer, what are your favourite things about digital publications?
First of all, it’s the sustainability side of things. The environmental benefits are really considerable.
But I also love the flexibility they give you. If something’s out of date, it’s so quick and easy to update text or information without having to worry about reprint and distribution costs all over again.
There’s also the visual element. As a designer, digital publications really do help us to showcase your brand or product in the best possible light. Everything from 360° product spins or relatively simple animations really do catch the eye and generate extra results.
We’ve done it ourselves
Our own digital publication took Manchester by storm.
M World features a mix of the latest in lifestyle, fashion, culture and local events.
It helped us build our profile across one of Europe’s most vibrant cities and sparked conversations with countless new prospects.
We’d love to do the same for your business!
The Monitor guarantee
When you get in touch, we will only recommend a digital publication if it’s the right solution for the challenges you face.
We’ll listen to your situation in full, taking time to understand your customers, your marketing approach and your competitors. If a digital publication is the best way forward, great. But if it isn’t, we’ll tell you – without hesitation.
Get started today!
Call 0161 743 0980 or email firstname.lastname@example.org and our friendly team will respond in double-quick time.