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Bromleys Solicitors are well regarded for their legal services and commitment to excellent customer service throughout their 160 year history. To ensure their brand reputation continued to communicate their values and experience in a competitive market, the entire Bromleys Solicitors brand image was developed to help them stand out from the crowd.
This project involved a full rebranding, a brand-new website, and accompanying print marketing materials to ensure a consistent brand image. Since then, Email templates, print adverts, social media icons, yearly Christmas cards and more have been designed and distributed in line with their new brand identity – as well as site updates to content, navigation, and other ongoing support.
“I’ve really enjoyed working with Laura. She’s extremely professional and great at what she does. Delivering the very best service, each time, every time!”
Marketing Associate ,
Bromleys Solicitors LLP
The starting point for developing the Bromleys brand was to evaluate and modernise the logo to ensure consistency across all marketing communications and build brand loyalty. Secondly, using various colours, visual representation was created for web menus to print brochures that effectively categorises the wide range of services on offer to the customer.
Communicating this variety of services effectively through images and photography was also key, a suite of illustrations was created to communicate the services in more detail and help portray Bromleys family-orientated and -friendly ethos.
The new Bromleys website was developed to reflect the new brand with new and existing customers. Illustrations were used throughout to communicate the full range of services whilst avoiding the use of stock photography that is common throughout similar firms in Manchester and across the country.
The illustrations effectively demonstrate the wide variety of services offered but also leaves a lasting impression on potential and existing customers.
To complete the suite of marketing communications, a variety of leaflets and brochures were created with information for each service. Adverts were created for distribution in the trade press and the new brand allows for bespoke festive greetings to be created whilst maintaining brand consistency.
Supporting Bromleys since their brand and website overhaul has included email marketing templates, Christmas card design, festive website reskins and website updates like online chat.
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