PROJECT:

Branding

INDUSTRY:

Legal

CLIENT:

Bromleys Solicitors

Brand development to ensure clear, concise legal advice

Bromleys Solicitors are well regarded for their legal services and commitment to excellent customer service throughout their 160 year history. To ensure their brand reputation continued to communicate their values and experience in a competitive market, the entire Bromleys Solicitors brand image was developed to help them stand out from the crowd.

Brand development to ensure clear, concise legal advice

Bromleys Solicitors are well regarded for their legal services and commitment to excellent customer service throughout their 160 year history. To ensure their brand reputation continued to communicate their values and experience in a competitive market, the entire Bromleys Solicitors brand image was developed to help them stand out from the crowd.

More than just a logo

The starting point for developing the Bromleys brand was to evaluate and modernise the logo to ensure consistency across all marketing communications and build brand loyalty.

Communicating the variety of services effectively through images and photography was also key, a suite of illustrations was created to communicate the services in more detail and help portray Bromleys family orientated and friendly ethos.

Website

The new Bromleys website was developed to reflect the new brand with new and existing customers. Illustrations were used throughout to communicate the full range of services whilst avoiding the use of stock photography.

Marketing & Advertising

To complete the suite of marketing communications, a variety of leaflets and brochures were created with information for each service. Adverts were created for distribution in the trade press and the new brand allows for bespoke festive greetings to be created whilst maintaining brand consistency.

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