Federation of Independent Retailers | Creative Agency Manchester

PROJECT:

Magazine

INDUSTRY:

Retail

CLIENT:

NFRN

Magazine conveys key brand messages in a contemporary setting

The Federation of Independent Retailers (NFRN) is one of Europe’s largest membership organisations. Their role is to help their member retailers save money, make money, and make business life easier in an extremely competitive and challenging market.

We have managed the design of their member magazine since March 2020 and were recently tasked with updating the magazine to suit the NFRN’s new style and branding.

Magazine conveys key brand messages in a contemporary setting

We have managed the design of their member magazine since March 2020 and were recently tasked with updating the magazine to suit the NFRN’s new style and branding.

Member-friendly magazine

Our team of designers produced the new-look Fed in time for issue 21. We made certain that the new colour palette and design principles created a refreshingly sleek look that was consistent with their new branding.

Each issue is themed and packed with useful news, features and offers, driving direct benefits to NFRN members making it easy to quickly access the advice and support they need to build their businesses.

Brand consistency

Consistency builds trust and trust, in turn, helps increase brand value. With that trust in place, NFRN will attract more members and keep them for longer.

Commercial success

It has become an increasingly attractive proposition for suppliers looking to boost their brand with independent retailers.

It has also delivered measurable bottom-line benefits to its readers. Industry insights and advice have enabled readers to achieve tangible savings in each issue, while peer-to-peer content has driven significant member engagement.