Developing a brand identity

With a tight deadline looming, the University of Salford sought Monitor’s expertise to oversee the creative direction of this pioneering project. Our first task? To develop a coherent and compelling visual identity, including an AI Cyber Nexus logo.

We began by developing a distinct colour palette, separate from the established University of Salford branding. This allowed the project to stand on its own as a modern resource that spoke directly to its intended audience.

Our design experts chose blue as the project’s primary colour, leaning on the trust and stability colour psychology studies have shown it to create.

We also incorporated a padlock graphic in the AI Cyber Nexus logo. By using this logomark as an anchor for other assets, we brought consistency and familiarity across the AI Cyber Nexus website and its animations.

Creating memorable animations 

One the website was finalised, our attention switched to a series of five e-learning animations. After receiving initial guidance from the University of Salford, our copywriting team used expert storytelling techniques to distil complex academic papers into easily digestible material.

At the same time, our designers produced visual storyboards in the AI Cyber Nexus style. With the copy and protype visuals signed off, we entered the production stage of the final animations. High-quality voiceovers and smooth transitions mean the videos will retain long-term value and interest.