Animations in the workplace: how wienerberger took its onboarding process to new heights
First interactions with new employees can make or break their trust, engagement, and loyalty. wienerberger—a global leader in solutions for the built environment, used Monitor’s animation expertise to set a positive tone from Day One.
Outlining the vision
How do you most effectively onboard and engage your new employees? That was the question wienerberger hoped to answer when it asked Monitor’s animation team to work on a series of six short videos for its newest recruits.
The idea was simple: interesting, engaging animations that every new employee – from office, to factory, to on-site workers – would watch during their first few months with wienerberger.
Each video would be friendly, inclusive, and welcoming. They would also be packed with crucial information covering everything from the company’s heritage through to safety policies and how to claim expenses.
Working through the strategy
Good animations demand care and attention from start to finish, so we took deliberate steps to ensure no effort was wasted. A detailed strategy meeting confirmed the project’s vision and ensured everyone was working to the same targets.
From there, our expert copywriter produced each of the six scripts, turning content notes into narrative-driven texts that could be understood by someone with only basic English language skills.
With the scripts signed off, our design and digital director focused on the storyboards and defining the style of each video. At the same time, the voiceovers and soundtracks were prepared.
And then, with everything aligned, our animation specialists took centre stage.
Achieving brilliant results
The full project, from initial briefing to final sign-off across all six animations, took just 10 weeks. Leaders at wienerberger were delighted with the final result, giving them an evergreen tool to improve the onbaording process for new recruits.
The full animations have already rolled out, and initial feedback among new wienerberger employees has been overwhelmingly positive.
Here’s a snippet to show what was achieved:
The launch has been successful so far, we've had very good feedback from colleagues about the video style and content and how they are pitched perfectly to introduce the serious topics we covered. We are super happy with our collaboration and loved working with you all. Thanks so much for being so accommodating and lovely throughout!
Digital Learning Specialist, wienerberger
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