Why a product explainer video should be your next marketing investment
You might have spotted that recently, short-form video, animation, and in particular B2B, product explainers have become a fantastic tool for businesses and marketing teams.
If you’ve not come across them before, a product explainer is an animation that turns detailed information into clear, visual storytelling that decision-makers can grasp quickly. It works by highlighting key features and performance benefits.
Here at Monitor, we describe them as your most powerful asset. If you’re selling any product, they are a game-changer, because ultimately, clarity wins contracts.
The Benefits for Your Business:
Not only can they be used to showcase your products, but they can be reused across your sales team, tradeshows, email campaigns, your website, and social media – multiplying their return on investment. Here’s what they do:
- Show complex systems easily
- Highlight project value
- Impact is quick – viewers can process it in a matter of seconds
- Build trust
- Accelerates decisions
- Drives revenue growth
- Increases website conversion rates
- Improves tender presentations
- Shortens sales cycles
- Supports the sales team with a consistent, persuasive message
If your product is complex, high-value, or specification-led, animation could be the most cost-effective salesperson you ever hire. Commercially, the impact is measurable.
See It In Action:
Don’t just take our word for it, look below to see one for yourself!
We’re a full-service creative marketing agency based in the north-west near Manchester that specialises in animation. Jump on a quick call with our Account Director, Laura Slegg, to kick off your next project.
