Magazines & Brochures: A Sure Advantage

In today’s fast-moving digital world, it might be tempting to think that magazines and brochures have lost their place, but they remain powerful, strategic tools. Print and digital materials create tangible, lasting impressions.

Not considered a magazine or brochure to boost your business? Now is the time. In this blog, we’ll explore why magazines and brochures can work for you, how they fit into a modern, integrated marketing strategy, and practical, creative ways your business can use them to strengthen relationships, build authority, and drive growth amongst customers and colleagues. 

Why a magazine?

• Improve Engagement Across Your Business: Magazines offer a unique way to share stories, celebrate successes, and keep everyone in the loop, no matter where they’re located. Organisations can be spread all over a country or even the world, so a magazine is an asset that everyone can receive and be part of the culture. 
• Foster a Community: By spotlighting different customers or areas of the business and sharing relevant content, magazines help create a shared identity and strengthen connections within the organisation.
• Facilitate Communication: A magazine can serve as a voice for your customers or colleagues, providing a platform for sharing ideas, achievements, and feedback. They can be delivered to everyone in your organisation as an essential tool for reaching your audience effectively.
• Additional Business Income Stream: A massive advantage of a magazine is the income you can produce from it. Including advertising opportunities throughout your magazines meaning that after design and production, you can profit from this fantastic asset; it’s a no-brainer!

Why a brochure? 

• Builds Credibility: A well-designed brochure makes a business look established, serious, and trustworthy. It signals investment in quality and attention to detail.
• A Brand-Awareness Piece: A brochure is a tool that shows off your brand in a memorable, visually appealing, and engaging way, including your logo, brand colouring, and messaging.
• Excellent Collateral: Welcome brochures, event brochures, and campaign brochures are just a few examples of the ways they could be used to supplement your business and support sales and marketing efforts. 
• Accessible Distribution: A physical version of your brochure can be handed out at events, used on location, and shipped personally to its audience. Digital brochures can be used across social media and throughout email marketing campaigns. 

So, if you’d like us to take a closer look at how a magazine or brochure could work for your business, then jump on a no-obligation call with our Managing Director, Laura Thomas, here.

We look forward to hearing from you!

Don’t forget to follow us on LinkedIn to catch all of our latest projects and behind-the-scenes of the team.