Marketing Strategy Assessment – Are You Where You Want To Be?

Marketing can often feel busy, with campaigns going out, content being created, and channels being managed, but it’s not always clear how well it’s all working together.

In just 10 minutes, this assessment will give you a clearer view of how your marketing is performing across the areas that matter most, along with practical guidance on where to focus next.

For each section, read the statements and score your business from 1 to 5:

1 = Not true at all
3 = Partially true
5 = completely true

By the end, you’ll have a clear picture of where your marketing stands and actionable suggestions for your next steps to grow or strengthen your strategy.

Section 1: Your Goals

1. Our current marketing strategy is aligned with our key business goals, such as brand awareness, new product launches, and revenue growth.
2. We have a clear understanding of the role marketing efforts should play in achieving our business goals (e.g., generating leads, nurturing prospects, or building brand awareness).
3. We can measure whether marketing activities are contributing effectively to our business objectives.

Section 2: Target Audience

1. We have clearly defined ideal customer personas.
2. We understand the key problems, goals, and motivations to target our audience.
3. We know where our target audience spends time and how they typically discover a business like ours.

Section 3: Value

1. Our value proposition clearly communicates the unique benefits we provide to our customers.
2. Our marketing consistently demonstrates how we solve our customers’ key problems or meet their needs.
3. We differentiate ourselves from competitors in a way that is easy for our target audience to understand.

Section 4: Competitors 

1. We have a clear understanding of who our main competitors are and what they offer.
2. We know how our products or services are different from and better than our competitors’.
3. Our marketing communicates our competitive advantages in a way that resonates with our target audience.

Section 5: Marketing Channels 

1. We actively use the marketing channels that reach our target audience most effectively.
2. We track key marketing metrics (e.g., leads & conversions) across all channels.
3. We regularly analyse marketing data and use insights to improve our campaigns and strategies.

The Results

Now that the assessment is complete, it’s time to add up your score. Your number equals your results below. We’ve highlighted where we believe your marketing strategy is and what can help you reach the next level.

If you scored: 0-8 

If your score falls in this range, your marketing strategy is likely still in the early stages. You may be running some marketing activities, but they’re probably not yet clearly connected to business goals, a defined audience, or measurable outcomes. The good news is that this is a great opportunity to build strong foundations. By clarifying your goals, understanding your target customers, and defining your unique value, you can start creating a more focused and effective marketing approach.

Next Steps: At this stage, the priority is building the core foundations of your marketing strategy. This may include clarifying your brand positioning, defining your target audience, and developing consistent messaging that clearly communicates your value. Establishing a basic marketing plan, supported by a professional brand identity and an initial content strategy, can help create focus and ensure your marketing activity starts generating measurable results.

If you scored: 9-17

A score in this range suggests you’ve already started building a marketing strategy and have some key elements in place. You likely understand your audience and are using some marketing channels, but there may still be gaps in consistency, messaging, or measurement. At this stage, the focus should be on strengthening what’s already working, refining your value proposition, improving how you track results, and ensuring your marketing efforts are fully aligned with your business goals.

Next Steps: If your score falls in this range, your marketing foundations are in place, but there’s an opportunity to scale and make your efforts more consistent and strategic. At this stage, businesses often benefit from external support to lead and execute marketing activities, particularly if the internal team is small or non-existent. This could include developing a consistent content strategy to improve SEO and brand authority, optimising your website to convert more visitors into leads, or planning smaller, targeted campaigns to launch new products or services. With structured content, ongoing website improvements, and well-executed campaigns, your marketing can become more efficient, measurable, and impactful, helping you generate more leads, build credibility, and achieve growth goals.

If you scored: 18-25

If your score falls in this range, your marketing strategy is well developed and clearly thought through. You likely have strong clarity around your audience, goals, and competitive positioning, and you’re actively using data to guide your decisions. The next step is continuous improvement: testing new ideas, refining campaigns, and finding ways to optimise performance across your marketing channels to stay ahead of competitors and maximise results.

Next Steps: If your score falls in this range, your marketing strategy is strong, but there are opportunities to refine, scale, and maximise impact. Organisations at this stage often benefit from external expertise to complement internal teams, whether it’s evolving the brand or accelerating campaign delivery. This could include refreshing your brand positioning and messaging, adding creative and production capacity for campaigns, or implementing a strategic content and SEO plan to improve visibility and engagement. By leveraging external insight and support, your marketing can achieve higher consistency, efficiency, and measurable growth.

We’re a Manchester-based creative agency, helping businesses across the UK craft strategies that drive measurable growth and lasting impact. Get in touch with our Account Director, Laura – laura@monitorcreative.co.uk.