The ROI of Animated Videos: How Animation Boosts Engagement & Conversions

The popularity of animation has been one of the takeaways we’ve had from 2025 as a creative and marketing agency. Although it has always had its place, its use as a key marketing tool is now extremely prominent. In this blog, we’re discussing why it’s popular, how it delivers strong ROI, and the ways in which it boosts engagement and conversions. 

The battle for consumer attention is intense in today’s digital landscape, where information overload, fierce competition, and fragmented audiences make it harder than ever to stand out. So, what is making animation so popular in this digital world?

• Communicates complex ideas with ease, making products and services instantly understandable.
• Creates a memorable impression that sticks with viewers long after they’ve watched.
• Engages audiences through fun, entertaining visuals that stand out in busy digital feeds.
• Brings stories to life, helping brands connect emotionally with their audience.
• Delivers clarity, simplifying your message and reducing confusion.
• Unlocks creative freedom, allowing you to showcase your brand in unique and imaginative ways.

A recent report from Business Research Insights found that the global market for marketing animations was likely to increase from $0.76bn in 2024 to a massive $2.72bn by 2033. That’s a forecast annual growth rate of 15.2%, driven by a desire to expand audiences and increase conversion. (Source) 

Why do animated videos deliver strong ROI?

1. Cost-Effective Production

Particularly compared to live video. Fewer logistical costs: no actors, sets, travel, or equipment. Scalable for small businesses and easy to update without reshooting

2. Longer Shelf Life & Reusability

Animations remain relevant longer and have the option for easy repurposing: social clips, web banners, and email content. They also work globally (no language/cultural limitations)

3. High Engagement Across All Platforms

It’s an eye-catching format that stands out on socials. As well as good performance on websites and landing pages. Plus, stronger retention due to visual storytelling

Boosting engagement and conversions

Animated videos and content drive higher engagement and conversions because they combine visual storytelling, motion, and sound to capture attention in a way static content simply can’t. Movement naturally draws the eye, helping animated content stand out on crowded social feeds, websites, and emails. Animation also makes complex messages easier to understand, breaking down ideas into simple, memorable visuals that keep viewers watching longer. This improved clarity reduces friction in the buyer journey, helping customers grasp value faster and feel more confident about taking action. As engagement increases, through higher watch times, clicks, and shares, conversion rates rise too, especially when animations are paired with a clear, compelling call-to-action. In essence, animation turns information into an experience, guiding customers from interest to action more effectively than traditional formats.

In action

Earlier this year, we produced a series of five e-learning animations. After receiving initial guidance from the University of Salford, our copywriting team used expert storytelling techniques to distil complex academic papers into easily digestible material.

At the same time, our designers produced visual storyboards in the AI Cyber Nexus style. With the copy and protoype visuals signed off, we entered the production stage of the final animations. High-quality voiceovers and smooth transitions mean the videos will retain long-term value and interest.

Check out more of our animation case studies here: https://monitorcreative.co.uk/work/animation/

Why Animation Should Be Part of Your 2026 Marketing Strategy

Ready for a more dynamic way to connect with your audience? We craft bold, clear, and impactful animations that bring your marketing to life. Whether you’re launching a new product, explaining a complex service, or simply trying to stand out in a crowded space, animation offers a fresh, attention-grabbing way to communicate your message.

We specialise in producing a wide range of animated content, including explainer videos, product demos, interactive presentations, and visual storytelling. These formats are perfect for simplifying complex ideas, showcasing your offer, or adding energy to a campaign, while keeping your audience informed and engaged.

Our team manages the full animation process from start to finish. That means planning, scripting, storyboarding, animating, and sourcing professional voiceovers are all handled under one roof. We’ll guide you through each step to make sure the final result not only looks great but performs brilliantly too.

Whether you need a single animated asset or a full campaign of motion content, we have the skills, tools, and creativity to make it happen. With Monitor, a north-west creative marketing agency, animation becomes more than just a visual add-on, it becomes a powerful tool to inform, engage, and inspire your audience.

Ready to make your message move? Let’s bring it to life. Email our Account Director Laura Slegg on laura@monitorcreative.co.uk to book in a quick meeting!