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Home » Blog » Website navigation: the best investment you can make?
Understanding user journeys and website navigation is key to maximising your website’s financial return.
Website navigation and user experience are two of the most important aspects of your website’s performance. But for many organisations, the focus falls elsewhere – with significantly negative results.
Why is website navigation so important?
Good website navigation will reduce your bounce rate, increase visitor
numbers, enhance your search visibility on platforms like Google, and drive up inbound
enquiries and conversions.
On the flip side, getting it wrong can hinder your chances of progress
in all those areas. Here are two of the most frequent mistakes we see:
User experience is constantly evolving
At Monitor, we’ve recently updated our own website navigation. We wanted
to make it easier for our visitors to find our service pages.
By making those website updates, we helped users quickly find an answer
to their biggest question: “What do you do?” It’s a question your website
visitors are probably asking, too.
Think of your website like a shop window. The biggest brands invest in
dressing their high street windows in the most appealing way possible.
Why? Because shoppers will walk past a poor, confusing or frustrating
display. But a great display that’s eye-catching and easy to understand will
attract people into the store. Your website is the same.
By taking time to constantly review, evolve and update your site to best
serve your users, you’re investing in your business’s future performance.
What better investment could you make?
Book a free, no obligation 30-minute discovery meeting
Get an initial user experience review by booking a free 30-minute discovery meeting with our team in Manchester to find out more. It’s completely informal, with absolutely no obligation on your part.
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