Email Automation: Monitor’s Expert Advice

Email marketing still remains one of the leading methods for reaching and engaging your audience. Worldwide 4 billion people use email on a daily basis*, so as a business, it’s an important marketing activity to capitalise on. We already have a ‘Guide to Email Marketing’ here, but this blog is going to focus on making the most out of email automation.

So, what is email automation? It’s the ability to send emails to a database or subscribers automatically based on certain triggers. Many different triggers can be used, but some examples are users signing up for a newsletter, having visited a certain page on your site and adding something to their basket, or clicking a specific link. These emails can be one-off or part of a series of automated emails sent over a specific period. We’ve found this flow campaign to be particularly useful when reaching your audience and below is why.

The benefits:

• Personalisation: You might not realise it, but automated emails can be extremely personal. This isn’t just their first name and company, but personalised content too. This can dramatically improve engagement.
• Time & Efficiency: It might be obvious, but having a system do all the work for you means that you focus on other tasks.
• Consistency: Having an automated system means you can be consistently in touch with your audience and keep the connection warm.
• Customer Experience: Automated emails mean fast response times. Even if you’re busy or away from emails, your customers will still feel connected to you and your brand.
• Brand Awareness: Engagement with a large audience, introducing your brand, and becoming a familiar name to an audience can be crucial in the future. They might not need your services now but will remember you when they do!

Our top tips:

We’re huge fans of email automation here at Monitor, and it’s also very popular amongst our clients. Below are some of our tried and tested best practices to ensure you get the best out of your next email campaign.

• Segmentation: Ensure that you group your audience based on demographics, behaviour, or preferences to send more relevant and targeted content.
• Clear Call-to-Actions: Make sure each email includes a clear and compelling CTA that guides the recipient to the desired action.
• Value Exchange: Every email you send should offer something valuable to the recipient such as a whitepaper or even a discount on a product or service.
• Timing: Adding Gaps between emails and planning over multiple weeks planning it over a multiple-week period means your readers don’t feel they are being spammed.
• Nurture your Database: Taking time to nurture provides an impact and increases the chance of a conversion at the end of your automation flow. We often see a high engagement rate for specific readers throughout the whole funnel, who then will reach out and convert.

Check out some of our designs:

Is it time for you to reach your audience quickly, efficiently, and effectively? Simply book a discovery meeting here with us, Monitor Creative, a full-service marketing agency based in the North West near Manchester. What’s great about working with us on your email marketing is we do all of the hard work. Designs, build, and content—we’ve got it covered. Simply reap the rewards. Get in touch today and follow us on LinkedIn.