Marketing agency answers your burning questions: website edition

Marketing agency answers your burning questions: website edition

Back in January, we posted the first edition of our burning questions series and focused on all things marketing. In this month’s edition, we are delving into website-related topics. Websites are such a crucial asset to a business, and we want to de-mystify the website process, making it easy for you and your business to understand. A professionally designed website instills trust and credibility in potential customers. It provides legitimacy for your business and can serve as a platform or social proof to showcase your products, services, testimonials, and past work.

Q: Do I need a website for my business?

A: Firstly, the main question you might be asking is: do I even need a website for my business? The answer depends on various factors, such as the nature of your business, your target audience, and your goals.

However, creating or improving an already-standing website offers you numerous benefits that can contribute to the success and growth of your business. An online platform provides you with a 24/7 online presence; if anyone needs any information about your company, what you do, prices, or how to get in touch, they can find it at their convenience, making the experience with your business get off to a good start.

Secondly, many growth opportunities come with owning a website. A website is a crucial part of your marketing strategy; it allows you to effectively promote your brand, products, and services through various digital marketing channels such as search engine optimisation (SEO), social media, email marketing, and online advertising.

Q: What is the web-building process?

A: You’ll probably be shocked to hear that the website-building process can be quicker and cheaper than you think! We take on all the hard work.

A website project always starts with the research and planning process – identifying your target audiences and making sure they can navigate their way through the site easily with the use of user journeys and wireframes. Next, we move on to content creation and design. Ensuring that both of these are accurate, engaging, and aligned with the brand’s voice and messaging.

The development stage comes next – this is where your website will come to life technically, like everything else, this is something we do in-house to ensure continuity throughout the whole project.

Finally, it’s time to test and launch! We can support you following the website process – tracking data, and support and maintenance for glitches and updates that can occur, as well as keeping content fresh.

Q3: What elements can I add to my website to improve user experience?

A: There are many ways in which you can add elements to your website to achieve customer engagement and interaction. You can incorporate features such as contact forms, live chat support, blogs, forums, or social media integration to facilitate communication with your audience and address their enquiries or concerns promptly.

At Monitor, we can help with content creation and copywriting for features such as case studies and blogs, so you don’t have to spend time producing them. For example, if you are a membership organisation, we can add member-specific areas for exclusive content and member benefits.

So the last question: Where do I start? As you can see, the benefits of building or even updating your website are huge, our client credentials pack highlights our work with websites; if you are interested or would simply like some more information, fill out an enquiry form here and we will be in touch to answer questions.

Don’t forget to check out our LinkedIn or download our Client Credentials pack so you can see everything we do here at Monitor Creative!

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