Monitor Creative appoints new commercial director

Laura, whose CV includes director-level roles in the private sector, private equity and B2B also bringing a wealth of experience from the membership and not-for-profit sectors. She will be tasked with providing strategic marketing insights, adding distinctive new services, and maintaining Monitor’s year-on-year growth.

Monitor Creative managing director Moray Newberry said: “Once we met Laura, we knew she was the right fit. We’re delighted to have her joining the Monitor team. Laura’s expertise will play a huge role in our development over the coming years, and her appointment completes a group of directors that will drive us forward with energy and enthusiasm.”

Founded in December 1993, Monitor’s expertise in creative, digital, and marketing is trusted across the UK. Monitor works extensively in the construction, wholesale and retail, and leisure industries. It also has enjoyed significant success helping membership organisations achieve their strategic objectives.

Laura said: “Having had years of experience on the other side of the table, I’m thrilled to get the chance to be agency side. Working with such a strong team in such a well-respected agency was an opportunity I couldn’t refuse.

“Monitor’s growth over the last few years has been very impressive. I’m looking forward to playing my part in continuing that upward curve through the development and delivery of a creative marketing approach. We have a great opportunity to partner businesses with a wide range of marketing resource, and it’s one I’m determined we will take.”

Monitor’s clients include Unitas Wholesale, World Netball, Genuit Group, and the Federation of Independent Retailers (The Fed).