Content is a key cornerstone of an ongoing digital strategy. Having timeless content like case studies, blogs, informational/advice led pages that can be promoted on other platforms demonstrates expertise and builds customer trust and relationships by encouraging thought-provoking interaction. For Air Vent Technology, we create monthly blog posts for the website, which we link to their LinkedIn to create further website traffic, with the goal of increasing the chances of higher google ranking whilst also guiding users back to the product pages.

SEO is constantly changing and your competitors ever-improving. It’s important to ensure SEO best practice is not just enacted upon the website launch, but it’s a constantly changing area, that should be continually monitored. For Air Vent Technology we carried out keyword research once the website was launched, ensuring we were tracking the most relevant keywords for Air Vent Technology’s products and services.

Since we began the work with AVT all key words have risen in rankings and key search terms are now consistently ranking in 1st place.

Every digital project should be measurable. Not just as individual campaigns but also in conjunction with each other and the website; because every aspect of digital marketing has interplay with another. Therefore, a website and digital strategy that can be improved is one that has the appropriate tracking set up. For Air Vent Technology we have set up a Google Analytics report and Tag Manager to analyse user behaviour in order to continue improving their digital presence as a whole. A report is key to understanding digital activities, but for also giving important insight into how customers interact with your business.