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Website Launch & Digital Strategy

Air Vent Technology has been one of the leading ventilation manufacturers in the UK for the last 20 years. Quality products and exceptional customer care have been the core business beliefs since the start.

To guarantee the success of Air Vent Technology’s new website it was essential to implement a digital strategy ensuring a successful launch via various online marketing channels. It was imperative that the new digital strategy was effective in generating awareness of the new website, communicating the company values, and promoting the products available to prospects and existing customers. All with the same goal of driving more traffic to the website.

Ongoing Digital Strategy

Once the website is live, the work doesn’t stop! Our ongoing digital strategy is delivering success for AVT >

Content is a key cornerstone of an ongoing digital strategy. Having timeless content like case studies, blogs, informational/advice led pages that can be promoted on other platforms demonstrates expertise and builds customer trust and relationships by encouraging thought-provoking interaction. For Air Vent Technology, we create monthly blog posts for the website, which we link to their LinkedIn to create further website traffic, with the goal of increasing the chances of higher google ranking whilst also guiding users back to the product pages.

SEO is constantly changing and your competitors ever-improving. It’s important to ensure SEO best practice is not just enacted upon the website launch, but it’s a constantly changing area, that should be continually monitored. For Air Vent Technology we carried out keyword research once the website was launched, ensuring we were tracking the most relevant keywords for Air Vent Technology’s products and services.

Since we began the work with AVT all key words have risen in rankings and key search terms are now consistently ranking in 1st place.

Every digital project should be measurable. Not just as individual campaigns but also in conjunction with each other and the website; because every aspect of digital marketing has interplay with another. Therefore, a website and digital strategy that can be improved is one that has the appropriate tracking set up. For Air Vent Technology we have set up a Google Analytics report and Tag Manager to analyse user behaviour in order to continue improving their digital presence as a whole. A report is key to understanding digital activities, but for also giving important insight into how customers interact with your business.

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