Pure excellence! Building community with a new-look magazine
With a growing network of outstanding centres across the UK, office provider Pure Offices knows ongoing communication with its occupiers is critical for its long-term success. To maintain its position, Pure Offices asked us to revamp its occupier magazine The Hub and ensure full alignment with the rest of the company’s brand.
Concepts and development
Initially, we were tasked with a redesign of The Hub, bringing our graphical, typography, and layout expertise to the fore. But we soon realised Pure Offices could achieve even better results with a full review of its publishing and content strategy.
Our research started with a roundtable discussion between stakeholders. Reader surveys were also sent to occupiers across the country to gauge their current opinions on The Hub.
Getting Started
Feedback analysis revealed both content and publishing schedule preferences, leading to decisions to publish more frequently and include a mix of features, advice, and community content.
Our creatives then got to work. A selection of initial concepts enabled Pure Offices to visualise what a more on-brand The Hub could look like. It also allowed Monitor’s team to understand how best we could maximise the magazine’s value for Pure Offices occupiers.
Design and project management
After confirming the pagination for the new-look magazine, focus shifted onto key deliverables.
First, our expert design team produced a sleek, professional, and approachable style template, taking care to ensure the publication had a distinct magazine-feel, rather than appearing to be part of Pure Office’s marketing collateral. A strong emphasis on occupier- and event-supplied imagery helped to strengthen the community feel of The Hub.
Copy production also began. Our experienced writing team used decades of journalism and marketing knowledge to create editorial that would sit proudly in any magazine. We also edited several pieces of copy supplied by Pure Offices, ensuring consistency across every page of the new publication.
Brilliant results
After weeks of planning, The Hub was published with a ground-breaking new look and copy fully focused on providing value to Pure Offices’ occupiers.
Pure Offices was delighted with the new-look publication and the magazine has been distributed to centres nationwide. Detailed analytics are being collected on reader engagement for the digital version, and we can’t wait to complete an analysis of the findings!
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