Bringing events to life with unified and powerful branding

As the UK’s largest independent wholesale buying group, Unitas Wholesale continuously strives to cement its position as the industry’s first choice – for wholesalers, suppliers, and independent retailers.

Its annual Wholesale Conference is a key opportunity to reinforce crucial messages and secure its reputation as an industry leader.

But successful event branding can only be achieved with an intelligent, considered, and well-executed design strategy.

A holistic, flexible approach

At late notice, the arrival of Covid-19 forced all of Unitas’s 2020 events online. Monitor’s design studio quickly sprang into action. A concept originally developed for the 2020 Wholesale Conference was adapted for a virtual trade event. Further adaptations continued in 2021 and 2022, with each building on the other in a coherent, logical fashion. With every iteration, Unitas’s core branding and critical messages were expressed in a way that was at once consistent, familiar, and fresh.

All visual assets had to convey the main purpose of both the trade events and the annual conferences: the development of valuable business partnerships for all attendees. This objective was achieved in style. The 2022 event branding was showcased at the Wholesale Conference in Tenerife, the first major in-person event on the Unitas calendar since the pandemic.