What if… your website users were animals!

Understanding how users behave on your website is vital to improving its performance and increasing ROI. We took a walk on the wild side to understand different user behaviors and how we can help them…

The lost Meerkat

Pops their head up in weird places that search engines have suggested, they’re interested have clicked through to your website but aren’t entirely confident where they should go from there.

Help this type of user with well-structured content to help them find what they are looking for quickly, provide clear signposts to related content on your top landing pages, ensure calls to action are clearly visible and labelled intuitively.

The impatient Cheetah

Got fed up waiting for a page to load and left your website or abandoned a form halfway down, they are looking for speed and efficiency.

Help your impatient Cheetahs by optimising your page load speeds, compress large images, minify your CSS and HTML and ensure forms only ask for information you really need.

The nervous Zebra

Looking for information in black and white, they want to understand the options available or have help on hand immediately should they need it.

Consider providing clear, concise information to reduce page lengths, provide live chat to field support enquiries or clearly visible FAQs and contact details.

The trendy Tiger

Wants to be impressed, if it’s not interactive, engaging or interesting, they’ll probably leave to find one that is!

Use animation, videos and interactive elements to present your content to keep users engaged with products and services.

The easily distracted Goldfish

Not really sure what they are looking for, often caught wandering elsewhere and distracted easily. Probably overwhelmed by lots of content and multiple calls to action on the same page.

Provide these users with a structured page hierarchy which adheres to content best practice such as chunking, alignment and clearl headers to break up lots of content whilst ensuring a consistent call to action is used throughout to avoid distractions.

Evaluate your own users

You’ll probably have a mixture of these users visiting your website, but that’s not a problem! Using Google Analytics data will help you understand what is and isn’t working for your users and consider implementing some changes to accommodate each user type.