Top Notch Branding: How to Boost Your Business

So you’re looking to boost your business. Whether it’s brand new or has been around for years, the first place to look is your brand. Here at Monitor, we believe your brand is the most important aspect of your business. Get it right, and you’re on to a winner with seamless consistency flowing across everything you do. Get it wrong, and it’s game over. In this blog post, we discuss what a brand is, what makes a successful brand, and our branding process. We hope you enjoy it!

What is ‘branding’?

Branding is a company’s personality. It is what distinguishes you from others and makes you memorable to your prospects. This isn’t just as simple as a logo; it’s your identity. Although it does consist of your name and logo. It’s your mission, values, and tone of voice. Your quality, customer service, and relationship all reflect on your brand. 

When building and developing a brand, here at Monitor we look at 3 key aspects:

• Brand identity: express your ethos, values, and offering.
• Brand architecture: strategic positioning, repetition, and understanding of your brand. Organise your identity, and make sense of your offerings. Building your brand story.
• Brand comms and strategy: Branding is a company’s personality. It is what distinguishes you from others and makes you memorable to your prospects. 

What makes a successful brand?

Look at this picture, their logo and name aren’t even on the image, but you know who it belongs to because their branding is so strong. It’s important to build something recognisable with a positive reputation.

McDonalds: ‘No Logo’ 

Our branding process:

At Monitor, our bespoke support ensures every aspect is covered.  

• Starting with research and workshops.
• Moving onto messaging and concepts.
• Brand finalisation; the conception of your brand.
• Finally, brand guidelines, so that your brand stays consistent, everywhere.

Want to see some of our latest branding projects? Read about Wavecrest and Delphi 393!

So, what now?

While reading this, if you’ve found yourself questioning the strength of your brand, its reputation, or if you’ve even got one! Then look no further than Monitor, we are ready to help you. Simply email us at hello@monitorcreative.co.uk or fill in an enquiry form here: https://monitorcreative.co.uk/contact/