Seasonal SEO Tips from a Marketing Agency
We all know the importance of SEO, and if you don’t, check this out. This blog explores the importance of seasonal SEO, why it’s something you should always be thinking about, and how we can help.
We explain what it is and even offer a mini calendar to help get you started.
So, what is seasonal SEO? Essentially, it serves the same purpose as SEO, but it is in relation to the season and volume of products and services at a certain point or period of time. For example, Christmas or back to school.
There are 2 main types of seasonal SEO.
- Event-based: This targets one-off events such as Valentine’s Day or Black Friday.
- Time-based: This is different times of the year when users are more likely to shop for certain products. For example, hats and scarves during autumn.
Why Seasonal SEO Matters
The brilliant thing about seasonal SEO is that it provides an opportunity to take advantage of guaranteed periods of time, which your business can work towards and target your customers. To ensure you know when and what this is for your specific audience, analysing past sales records is the place to start. There are many other tools that are useful.
- Google Analytics: A great tool that highlights traffic peaks and troughs throughout the history of your website over the seasons.
- Google Trends: This is a free tool that displays the popularity of search topics and keywords on Google.
- Semrush: Can monitor specific changes in keyword search volume and competitor analysis and track the position history of your website for those keywords.
However, without a targeted seasonal SEO strategy, even the best products can get lost in the noise. So, we’ve prepared a checklist of our top tips to use when prepping for the next season…
Our Top Tips
- Analyse past sales records
- Look at local searches and buyer intent
- Complete Keyword Research
- Update/create relevant blog content
- Design and build specific landing pages
- Align social and content strategy
- Contact Monitor
Get Planning
| JAN | FEB | MAR | APR | MAY | JUN | |
| When to start planning?
|
Sep/Oct | Nov/Dec | Nov/Dec | Feb/Mar | Feb/Mar | Feb/Mar |
| Themes | New Years Resolutions / Health | Valentines Day | Mothers Day | Easter and Spring | Weddings | Summer holidays |
| JUL | AUG | SEP | OCT | NOV | DEC | |
| When to start planning?
|
May/Jun | May/Jun | May/Jun | Aug/Sep | Aug/Sep | Sep/Oct |
| Themes | Back to school | Autumn Reset | Halloween | Black Friday/ Cyber Monday | Christmas / Boxing Day | New Year Prep |
Seasonal SEO isn’t just about showing up in search results; it’s about showing up at the right time, when your audience is most likely to buy. By planning ahead and aligning your content, keywords, and campaigns with seasonal trends, you can capture attention, drive traffic, and convert more sales during those high-demand periods.
At Monitor Creative, we help brands like yours cut through the noise by carrying out targeted seasonal keyword research to uncover what your audience is really searching for, developing content plans and creative assets that align with both seasonal demand and your wider marketing goals, designing and optimising landing pages to ensure your offers are visible and converting, and providing in-depth analytics and reporting so you can track performance and refine your strategy every season.
Let’s get started: https://monitorcreative.co.uk/contact/