Brand development for ambitious tech launch
Ahead of its full launch, start-up tech company Delphi 393 called on our team’s experience and know how to ensure it was on a firm footing from Day One.
Invoking ancient glories
Delphi 393 is a new company, but its name is a deliberate throwback to ancient sporting prowess.
In AD 393, the last of the Ancient Olympic Games were staged. Now Delphi 393, along with its sister brand Delphi, aims to show the same levels of performance and determination in how it helps clients today.
Our team was tasked with creating a brand that had monochrome at its core. It also had to reflect the energy and passion common in elite athletes.
Delivering a modern twist
After reflecting on the brief and conducting a period of extensive research and concept development, our team settled on a final theme: Delphi Code.
The striking graphic element derives from the ancient Greek Acrophonic Attic numerals representing ‘393’.
A complementary logo featuring traditional numerals and a striking curved font was used to balance the straight lines of the Delphi Code.
Ahead of Delphi 393’s formal launch, its brand was rolled out across its entire social media presence.
A future-proofed identity
Delphi 393 was delighted with the work we presented, recognising immediately that its new brand identity mirrored the driven and intelligent thinking it offers its own clients.
The Delphi Code and the logo were designed to offer strength and flexibility. Together, they create a powerful brand identity. But they can also be used individually, offering a consistent way of creating a versatile brand that can evolve as Delphi 393 develops.
"Having worked with the Monitor team before, we knew they were the perfect choice for our latest project. They listened attentively to our vision and brought our ideas to life in a way that perfectly encompasses what we aim to achieve with our brand. Their dedication and creativity are unmatched."
Will Cook, Founder
Got a project in mind?
Get in touch today
Get in touch and we’ll help find a solution that’s right for the challenges you face.
Or call us on 0161 743 0980
