Managing Your Social Content and Key Marketing Dates Calendar

Do you often find yourself looking for social content ideas, getting to each day, and realising you have no content? Not being prepared is not only time-consuming but also unnecessary hard work!

Firstly, if you’ve not even begun your social media journey and want to know the benefits of using it, check out our blog here.

The first step to efficient posting and healthy social channels is a content schedule. Planning out all your content in advance means consistency, quality content, and variety.

We’ve also included some key marketing dates you can plan into your schedule for the rest of 2024 and pop into your marketing plan!

Planning Content Tips

Firstly, if you are posting regularly, start with a content schedule and create a calendar for the days you are going to post and what the content will be. Then, move on to the planning:

1. Pick a topic for the week – Having a theme for your content each week makes it easier to come up with ideas.
2. Imagery –  Images grab your audience’s attention in a second. Using a design team to produce these highlights quality to your audience – we can help with this!
3. Reuse content – Recycling images and copy you have previously used on social media isn’t a bad thing! If the content is useful and hasn’t been seen by the majority of your audience, then chances are it will benefit them now.
4. Testing – Don’t be afraid to try different styles and variations of content. What you think is not engaging might be! This lets you figure out in advance what type of content your audience likes.
5. People – Show your face, your team and the behind-the-scenes of your business – people love people.

Content Ideas

Here are some key dates that you can schedule into your marketing calendar for the rest of 2024.

July:

• 26th – Start of the Olympics
• 17th – World Emoji Day

August:

• 4th – Cycle to Work Day
• 5th – Blogger Day
• 26th – Summer Bank Holiday
• 26th – National Women’s Equality Day

September:

• 1st – First Day of Autumn
• 16th – 100 Days until Christmas
• 27th – Biggest Coffee Morning

October:

• 1st – World Vegetarian Day
• 7th – World Smile Day
• 9th – Social Media Kindness Day
• 10th – World Mental Health Day
• 31st – Halloween

November:

• 5th – Guy Fawkes Day
• 11th – Remembrance Day
• 13th – World Kindness Day
• 29th – Black Friday
• 30th – Small Business Saturday

December:

• 13th – Christmas Jumper Day
• 21st – First Day of Winter
• 24th – Christmas Eve
• 25th – Christmas Day
• 26th – Boxing Day
• 31st – New Year’s Eve

Here at Monitor, we can help you with your social media. Whether creating copy, images, and designs to go with it, as well as scheduling and running, we can do it. For a discovery meeting about what we can do for you, fill out our contact form here and we will be in touch. Don’t forget to follow us on LinkedIn!