Monitor’s Blueprint for a Successful Business in 2025

If you’ve not met us before, we’re Monitor, a creative marketing agency based in the North West near Manchester. We specialise in design, using everything from images to animation to bring your ideas to life. If you want to learn more about us, check out our LinkedIn, where we post lots of behind-the-scenes photos from Monitor HQ.

We help businesses across many sectors, including construction, membership organisations, and retail, achieve their goals by reaching and engaging audiences. We might be biased, but we truly believe that marketing is the best investment you can make for your business. However, it is difficult to know where to start. In this blog post, we’ve put together our blueprint for marketing success to ensure you can get started and we can help with the rest!

The Blueprint:

• Start with the basics – what are your goals and targets for the year? Do they involve new followers or building your database? Write a list of where you want your business to be by the end of the year. If you’re struggling to understand what the best goals would be for your business, you can book a marketing health check with us here!

We will audit your company, including its website, branding, and publications, and then arrange a complimentary 30-minute discovery meeting for feedback! It’s that simple.  

• Next, build your strategy. How are you going to achieve your goals? For example, if you want more followers and engagement across your social media, you need to invest in designing and developing a social media plan and content calendar.

There are multiple different factors that can help take your business up a level. These are a couple of points to consider:

• Branding: Look at some of your favourite brands. What is so great about them? Branding establishes your identity, provides credibility, and distinguishes you from competitors. 
• Website: The perfect place to direct your audience and hold all the information they may need. We love to refer to a website as your business’s ‘virtual shop window’. 
• Once you have picked out your priorities, it’s time to get started! 

Want to see how it’s worked for some of our clients?

1. Wavecrest: Global managed voice and messaging service Wavecrest has big ambitions – and, after years of frustration, it wanted a brand and website to match. Wavecrest’s senior team enlisted Monitor’s expertise to carve a distinct place in the market and set it up for enduring long-term success.

2. Wienerberger UK: Founded in 1819, Wienerberger is the world’s largest producer of bricks and clay blocks. In the UK alone, it has 14 production sites and is now attempting to move into a new market – extruded brick slips. Wienerberger UK knew it needed specialist support to create an eye-catching campaign that exuded precision engineering excellence.

3. Unitas: Unitas Wholesale, the UK’s largest independent wholesale buying group, strives to be the industry’s top choice for wholesalers, suppliers, and retailers. Its annual Wholesale Conference relies on smart, well-executed branding to reinforce its leadership.

As you can see from just some of our clients above, if you set your goals, we will ensure you achieve them. Do you already have a project in mind? Let us know here! Or do you simply want to know where you should start? Book a complimentary 30-minute discovery meeting with our Managing Director here.