Digital Marketing

Navigating the Digital Landscape

Incredible digital performance requires a foundation of strategy. Our holistic approach to digital starts with in-depth audience personas, incredible messaging and strategic planning. This hymn sheet becomes the foundation for a seamless cross-platform experience that reliably builds results with less effort. Never scramble for new content, panic-create social posts, or lose users in the digital gaps ever again.

Digital Consultation Services

Whether you’ve got an in-house team or you’re relying on agency help, you can benefit from our digital consultation services. We use our broad experience and niche experts to investigate and workshop your online footprint into a digital powerhouse. Pushing and prodding your presence for holes users are falling through or content they’re uninspired by, from an unbiased perspective, is the best way to optimise. Then walk away with a full report of recommendations or let us do the hard work for you.

Key Digital Services

Our digital strategy consultation and advice services are supplemented by specific services to boost your digital presence…

Intentional – the key word for any social media plan. We never post for the sake of posting, every communication has a rhyme or reason to promote, inform and engage. All supported by a powerhouse team of creatives that produce imagery, animation, video and content that stops your audience scrolling by.

What comes beyond impressions? Impressions and clicks can be bought but trust and performance are earned through incredible content. Only with great storytelling that solves your audience’s hesitations will incredible results be achieved. Planning, strategy and writing happens all in one team at Monitor, to ensure every piece of content sings from the same hymn sheet.

Amazing websites, creative and content isn’t worth much if no one can find it. We get into the nitty gritty of how your audience thinks, what they search to find your services and which keywords are the most ‘winnable’ for your business and your budget. Then we optimise, optimise, optimise across technical and content to boost your visibility amongst the people that really matter.

Inbox zero to hero. Capture your reader’s attention with powerful and personalised emails. You’ll benefit from years of experience in designing, building and sending messages that generate opens, interest and clicks. You’ll keep your audience engaged. And you’ll count conversions happening at pace.

Establishing your digital presence

Review

Reviewing current activities – what works and what doesn’t.

Refine

From complete overhaul to small tweaks, we’ll help you create success.

Rewards

Reap the rewards!

Repeat

There’s always room for improvement – so let’s review and refine again.

Polypipe Building Services

Our digital consultation with Polypipe Building Services led to incredible results. We redesigned and rebuilt all key landing pages, which weren’t offering the right experience or messaging. Then revamped the digital campaigns based on the new messaging. Using various tracking software, we implemented further updates to improve the pages over time. We are now seeing improved avg. time on page, scroll depths, bounce rates, and conversion rates. In the first year we achieved:

  • Avg. Time on Page +7%
  • Conversion Rate +122%
  • Bounce Rate -15%
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“I wanted to say a big thank you to all of the Monitor Creative team for all of their hard work over the first half of the year. I know it’s been very busy with us handling many different projects at once but to have you as an extended team has been great and we couldn’t have executed such great work without you.”

Emma, Marketing Manager, Polypipe Building Services

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