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Your Secret Weapons for Holiday Marketing Success

The holiday season is a hectic time for both businesses and consumers.  As shoppers are actively searching for gifts and are more receptive to marketing...
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The power of visual marketing

From ancient cave drawings to today’s immersive augmented reality experiences, the human brain has evolved to process visual information rapidly and efficiently. In a world...
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Top Picks: Marketing Campaigns We Love

In the ever changing world of marketing, some campaigns stand out as shining examples of creativity, strategy and innovation.  These campaigns not only capture our...
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What is Marketing? 5 Common Misconceptions

Marketing is a key aspect to the growth and success of any business.  An effective marketing strategy helps to increase revenue, raise brand awareness and...
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Do you want to be ranking #1 on Google searches?

SEO or Search Engine Optimisation is the strategic and deliberate decision to align your website with the keywords your ideal audience is using when it...
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Pay-per-click (PPC) lead generation that actually works

Unfortunately, PPC campaigns not doing what they’re supposed to do is a chronic issue in B2B digital marketing. Or it is, at least, among those...
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10 ideas to improve your social content

Both new and established brands use social media to grow their following, generate leads and increase sales. And while building a brand using social media...
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Focusing on the present could jeopardise your future

Email marketing has become one of the most valuable tools to both increase and measure customer retention. This is because email marketing is a cost-effective...
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Website Trends & Best Practice

Your website is your shop window so creating an engaging experience whilst also communicating important information is crucial.
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The ultimate (quick and easy) guide to green marketing

Consumers are changing and environmental concerns have never been stronger. Build a business fit for the 21st century with these five tips for green marketing...
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3 crucial considerations in building your brand

Bad branding is a disaster for any business. Good branding is OK, but it will only take you so far. Great branding? That sets up...
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How to design a high-converting landing page

Landing pages cover everything from direct sales to mailing list opt-ins, webinar sign-ups and upsells. Here’s how to do them well. While there are a...
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V is for Value Proposition – Standing out in the crowd

Get your value proposition right and the results can be profound. Your place in the market is set and it becomes easier to generate interest,...
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Monitor Creative appoints new commercial director

Laura, whose CV includes director-level roles in the private sector, private equity and B2B also bringing a wealth of experience from the membership and not-for-profit...
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