Hosting an event? Here’s all the assets you need

Planning a successful event is a delicate balance between creativity and logistics. For event management companies and venues, mastering this balance requires not just a plan but standout creative assets. Here’s how you can make your event a success with all of the creative that it needs to shine.

Branding Essentials

Having a cohesive theme to your event is the first step to creating a memorable and impactful experience for your attendees. Incorporating your company’s branding and style across all areas of your event will help to strengthen your brand identity, create a unified experience, and leave a lasting impression on your audience.

Think of events such as Leeds Festival, Apple’s product launches, and the Tesla unveiling – all of these are great examples of companies that have used their branding and messaging effectively to generate excitement, build anticipation, and create a community surrounding their events.

You will need:

• Logo Files: Ensure you have high-resolution versions of your logo in various formats for different uses.
• Color Palette: Define your event’s color scheme to maintain consistency across all materials.
• Typography: Choose fonts that align with your brand identity and ensure they are legible in all formats.

We specialise in branding and can help you to create a cohesive event theme that aligns with your brand’s existing identity. Our team will work with you to bring your creative vision to life and ensure every aspect of your event communicates your message perfectly. You can view one of our case studies here.

Print Assets

Printed assets are another essential in both your pre-event marketing and during the event itself. They provide a tangible way to communicate your event’s message and can leave a lasting impression on potential attendees.

• Banners: Step and repeat banners add a professional touch to your event, creating an impressive backdrop that encourages guests to take photos and share their experiences.
• Business cards: Essential for networking, business cards help attendees remember you and facilitate future communication and connections.
• Brochures: Professionally designed brochures serve as informative and engaging tools to communicate key details about your event, products, or services.
• Postcards: Postcards can be used for invitations, reminders, and thank-you notes, providing a personal touch to your communication.
• Programs and booklets: Programs and booklets can include detailed event schedules and speaker bios.
• Acrylic boards: Ideal for a sophisticated look, acrylic boards can be used to display seating charts, directional signs, and other important information, adding elegance to your event setup.
• Merchandise: Branded merchandise, such as t-shirts, tote bags, or mugs, serves as a memorable takeaway for attendees, reinforcing your brand and providing ongoing visibility long after the event concludes.

Print materials are our bread and butter, we can design and produce all the print materials you need to make your event stand out. From banners to brochures, we ensure your event looks polished and professional at every turn. Take a look at The Fed, a monthly magazine that we design and print here.

Social Media Posts

People need to find out about your event, and social media is a great tool for just this. Utilising high quality visuals across your social channels will not only let your existing audience know about your event, but capture the attention of new potential attendees.

You will need:

• Eye-catching visuals with consistent Branding.
• Engaging graphics that are not only informative but also visually appealing.
• Platform-specific content utilising the features.
• Digital banners, posters and cover photos that highlight key details.
• Teasers and Trailers that highlight what attendees can expect.

If you’re looking for socials content or a wider campaign, our work with Polypipe Building Services speaks for itself!

Email Marketing

Email marketing is a powerful tool for promoting your event directly to your audience’s inbox. By using high-quality visuals and engaging content, you can effectively inform your subscribers about your event and encourage them to attend.

• Eye-Catching Visuals with Consistent Branding.
• Engaging Graphics to highlight key aspects.
• Personalised Content, tailoring your emails content to different segments of your audience – Use personalisation techniques, such as recommending sessions based on their specific interests.

Not sure where to start? Read our blog on email marketing automation here.

Planning a successful event requires a blend of creativity and logistics. By focusing on standout creative assets, you can xxx. From establishing a cohesive branding theme to leveraging the power of social media, email marketing, and printed materials, each element plays a crucial role in crafting an unforgettable experience.