Magazine conveys key brand messages in a contemporary setting
The Federation of Independent Retailers (NFRN) is one of Europe’s largest membership organisations. Their role is to help their member retailers save money, make money, and make business life easier in an extremely competitive and challenging market.
We have managed the design of their member magazine since March 2020 and were recently tasked with updating the magazine to suit the NFRN’s new style and branding.
Member-friendly magazine
Our team of designers are continuously developing the design of the magazine, to keep it fresh and relevant to The Fed’s audience.
Each issue is themed and packed with useful news, features and offers, driving direct benefits to NFRN members making it easy to quickly access the advice and support they need to build their businesses.
Commercial success
It has become an increasingly attractive proposition for suppliers looking to boost their brand with independent retailers.
It has also delivered measurable bottom-line benefits to its readers. Industry insights and advice have enabled readers to achieve tangible savings in each issue, while peer-to-peer content has driven significant member engagement.
Our collaboration with Monitor on our members' magazine The FED is a great success. We work with them throughout the whole process, from monthly editorial meetings to plan content and discuss ideas, through to sending the magazine to print. The team at Monitor is always willing to work with us to enable us to achieve our goals. So much so that last year The FED was shortlisted for a prestigious award!
Muntazir Dipoti, Previous National President
Federation of Independent Retailers
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