Changes to B2B Lead Generation In 2024
Now that we are 2 months into 2024, we have gained some insight into the needs and expectations of our clients so far this year....
Marketing agency answers your burning questions
Whether or not you are immersed in the marketing world, there is often confusion surrounding the role of a marketing agency. That’s why we’re here...
30 Years of Monitor: An Interview with Our Founder
The Past, Present and Future of Monitor Creative Monitor Creative was founded upon the principles of teamwork, collaboration, and imaginative thinking. Speaking to our founder,...
Monitor 2023 Wrap-up
It has been a busy year at Monitor and, as 2023 draws to a close, we wanted to take a moment to highlight the success...
Your Secret Weapons for Holiday Marketing Success
The holiday season is a hectic time for both businesses and consumers. As shoppers are actively searching for gifts and are more receptive to marketing...
The power of visual marketing
From ancient cave drawings to today’s immersive augmented reality experiences, the human brain has evolved to process visual information rapidly and efficiently. In a world...
Choosing the right creative marketing agency: 5 top tips
At Monitor Creative, creativity is at the heart of everything we do. As a creative marketing agency with three decades of experience and insight, we’ve...
Top Picks: Marketing Campaigns We Love
In the ever changing world of marketing, some campaigns stand out as shining examples of creativity, strategy and innovation. These campaigns not only capture our...
Monitor Creative appoints new managing director
Manchester-based Monitor Creative has appointed former British Cycling commercial director Laura Thomas as its new managing director. Thomas joined Monitor in December 2022 and has harnessed...
What is Marketing? 5 Common Misconceptions
Marketing is a key aspect to the growth and success of any business. An effective marketing strategy helps to increase revenue, raise brand awareness and...
Do you want to be ranking #1 on Google searches?
SEO or Search Engine Optimisation is the strategic and deliberate decision to align your website with the keywords your ideal audience is using when it...
Pay-per-click (PPC) lead generation that actually works
Unfortunately, PPC campaigns not doing what they’re supposed to do is a chronic issue in B2B digital marketing. Or it is, at least, among those...
10 ideas to improve your social content
Both new and established brands use social media to grow their following, generate leads and increase sales. And while building a brand using social media...
Focusing on the present could jeopardise your future
Email marketing has become one of the most valuable tools to both increase and measure customer retention. This is because email marketing is a cost-effective...