Monitor Creative appoints new managing director
Manchester-based Monitor Creative has appointed former British Cycling commercial director Laura Thomas as its new managing director. Thomas joined Monitor in December 2022 and has harnessed...
What is Marketing? 5 Common Misconceptions
Marketing is a key aspect to the growth and success of any business. An effective marketing strategy helps to increase revenue, raise brand awareness and...
Do you want to be ranking #1 on Google searches?
SEO or Search Engine Optimisation is the strategic and deliberate decision to align your website with the keywords your ideal audience is using when it...
Pay-per-click (PPC) lead generation that actually works
Unfortunately, PPC campaigns not doing what they’re supposed to do is a chronic issue in B2B digital marketing. Or it is, at least, among those...
10 ideas to improve your social content
Both new and established brands use social media to grow their following, generate leads and increase sales. And while building a brand using social media...
Focusing on the present could jeopardise your future
Email marketing has become one of the most valuable tools to both increase and measure customer retention. This is because email marketing is a cost-effective...
Website Trends & Best Practice
Your website is your shop window so creating an engaging experience whilst also communicating important information is crucial.
The ultimate (quick and easy) guide to green marketing
Consumers are changing and environmental concerns have never been stronger. Build a business fit for the 21st century with these five tips for green marketing...
3 crucial considerations in building your brand
Bad branding is a disaster for any business. Good branding is OK, but it will only take you so far. Great branding? That sets up...
How to design a high-converting landing page
Landing pages cover everything from direct sales to mailing list opt-ins, webinar sign-ups and upsells. Here’s how to do them well. While there are a...
Website navigation: the best investment you can make?
Understanding user journeys and website navigation is key to maximising your website’s financial return. Website navigation and user experience are two of the most important...
Email marketing for member comms: a 12 point checklist
Turbocharge engagement and understanding with excellent design and proven email best practices. Email marketing remains one of the most powerful forms of communication available to...
Content & SEO: the key to boosting organic traffic
When it comes to organic lead generation, don’t overlook the classics. SEO and content marketing continue to get great results. Understanding the history of...
V is for Value Proposition – Standing out in the crowd
Get your value proposition right and the results can be profound. Your place in the market is set and it becomes easier to generate interest,...