Monitor 2023 Wrap-up
It has been a busy year at Monitor and, as 2023 draws to a close, we wanted to take a moment to highlight the success...
Your Secret Weapons for Holiday Marketing Success
The holiday season is a hectic time for both businesses and consumers. As shoppers are actively searching for gifts and are more receptive to marketing...
The power of visual marketing
From ancient cave drawings to today’s immersive augmented reality experiences, the human brain has evolved to process visual information rapidly and efficiently. In a world...
Choosing the right creative marketing agency: 5 top tips
At Monitor Creative, creativity is at the heart of everything we do. As a creative marketing agency with three decades of experience and insight, we’ve...
Top Picks: Marketing Campaigns We Love
In the ever changing world of marketing, some campaigns stand out as shining examples of creativity, strategy and innovation. These campaigns not only capture our...
Monitor Creative appoints new managing director
Manchester-based Monitor Creative has appointed former British Cycling commercial director Laura Thomas as its new managing director. Thomas joined Monitor in December 2022 and has harnessed...
What is Marketing? 5 Common Misconceptions
Marketing is a key aspect to the growth and success of any business. An effective marketing strategy helps to increase revenue, raise brand awareness and...
Do you want to be ranking #1 on Google searches?
SEO or Search Engine Optimisation is the strategic and deliberate decision to align your website with the keywords your ideal audience is using when it...
Pay-per-click (PPC) lead generation that actually works
Unfortunately, PPC campaigns not doing what they’re supposed to do is a chronic issue in B2B digital marketing. Or it is, at least, among those...
10 ideas to improve your social content
Both new and established brands use social media to grow their following, generate leads and increase sales. And while building a brand using social media...
Focusing on the present could jeopardise your future
Email marketing has become one of the most valuable tools to both increase and measure customer retention. This is because email marketing is a cost-effective...
Website Trends & Best Practice
Your website is your shop window so creating an engaging experience whilst also communicating important information is crucial.
The ultimate (quick and easy) guide to green marketing
Consumers are changing and environmental concerns have never been stronger. Build a business fit for the 21st century with these five tips for green marketing...
3 crucial considerations in building your brand
Bad branding is a disaster for any business. Good branding is OK, but it will only take you so far. Great branding? That sets up...