The ultimate (quick and easy) guide to green marketing
Consumers are changing and environmental concerns have never been stronger. Build a business fit for the 21st century with these five tips for green marketing...
3 crucial considerations in building your brand
Bad branding is a disaster for any business. Good branding is OK, but it will only take you so far. Great branding? That sets up...
How to design a high-converting landing page
Landing pages cover everything from direct sales to mailing list opt-ins, webinar sign-ups and upsells. Here’s how to do them well. While there are a...
Website navigation: the best investment you can make?
Understanding user journeys and website navigation is key to maximising your website’s financial return. Website navigation and user experience are two of the most important...
Email marketing for member comms: a 12 point checklist
Turbocharge engagement and understanding with excellent design and proven email best practices. Email marketing remains one of the most powerful forms of communication available to...
Content & SEO: the key to boosting organic traffic
When it comes to organic lead generation, don’t overlook the classics. SEO and content marketing continue to get great results. Understanding the history of...
V is for Value Proposition – Standing out in the crowd
Get your value proposition right and the results can be profound. Your place in the market is set and it becomes easier to generate interest,...
5 measurable impacts your business can make with digital publications
For more than a decade, we’ve used digital publications to help businesses grow and thrive. Today, in a work-from-home environment, their advantages are even more...
Website Trends & Best Practice Tips
Your website is your shop window so creating an engaging experience whilst also communicating important information is crucial. After launching our own new website, we...
What if… your website users were animals!
Understanding how users behave on your website is vital to improving its performance and increasing ROI. We took a walk on the wild side to...
Logos We Love!
What is a logo? A name, initials, personality or a subtle message? Well, as our creative team know, it’s all these things and much more…...
The Importance of Colour in Branding
If you want help with any branding project you may have don’t hesitate to get in touch with us here at Monitor and we would...
Benefits of Illustration in Marketing
Let your pictures do the talking Stock photos struggle to represent your company, because they’re not your company. There are thousands of businesses using stock...
18 ways to build a strong brand
If you are looking to build a brand or even give your existing branding a makeover, don’t hesitate to get in touch and we would...