No more chills!
How can you maximise an already powerful system to ensure every possible commercial opportunity is given the full attention it deserves?
That was the challenge facing Polypipe Building Products and its unique Underfloor Heating Installations (UFH) estimate tool.
We were tasked by Polypipe with identifying the precise improvements needed to drive an increase in both leads and revenue – and we were happy to help!
Understanding the brief
While comprehensive in many respects, Polypipe felt its UFH tool was not operating at its full potential. Polypipe came to us with four main objectives:
- Improving the tool’s user experience
- Providing Polypipe’s sales team with enhanced visibility of requested estimates
- Ensuring all projects could be monitored from initial request through to final acceptance
- Driving more conversations and better relationships between merchants and Polypipe Building Products
Since the launch of the refreshed UFH tool we have seen significant improvements in the tool’s usability and as a result users are now returning to site on a more frequent basis, increasing the number of sessions per user by 210%.
The improvements to the user journey (UX) have seen a decrease in bounce rate with users spending much longer on the tool.
And most importantly we have seen a large increase in the percentage of completed estimates – since the launch of the updated tool completed estimates have increased by 115%.
Over 1,500 estimates have now moved into the next stage and have been approved.
“We’re delighted with the outcome of this project. The team at Monitor Creative did an absolutely great job. It was a real pleasure working with them.”
Dean Asher, Head of Technical and Customer Experience