The ROI of Animated Videos: How Animation Boosts Engagement & Conversions
The popularity of animation has been one of the takeaways we’ve had from 2025 as a creative and marketing agency. Although it has always had...
The Data Advantage – Turning Last Year’s Insights into Q1 Wins
Every year businesses invest time, resources, and budget into marketing, but far fewer extract the full value of the data they collect along the way....
How to write the perfect brief for a marketing agency
Have you decided it’s time to bring in a marketing agency to help your business grow? Choosing the right agency is a big step, and...
Does B2B Christmas Marketing Matter?
There are very few things more challenging than trying to increase your company’s visibility around Christmas, and for B2B brands, it’s easy to feel like...
Seasonal SEO Tips from a Marketing Agency
We all know the importance of SEO, and if you don’t, check this out. This blog explores the importance of seasonal SEO, why it’s something...
Why an Integrated Marketing Strategy Beats One-Off Campaigns
When sales slow down, many businesses focus on ‘quick wins’, running Google ads, mass emails, or a redesigned landing page, all in the hopes of...
Quarter 4 Prep: How We Help B2B Businesses Achieve Their Goals
As we head towards the end of summer, quarter 4 approaches. The important and final quarter of the year. It’s the quarter where sales teams...
The ROI of good design in B2B (beyond just looking good)
Design is often dismissed as a ‘nice to have’ and a final polish rather than a foundational element. But this mindset is where many B2B...
The Silent Sales Killer: Inconsistent B2B Branding
When it comes to B2B marketing, there’s a silent killer lurking in many strategies. In the world of long buying cycles, where decisions take months...
Why Your Marketing Team is Stretching Too Thin (And What To Do About It)
Your internal marketing team is juggling every marketing avenue you are trying to reach. From brand strategy to social content, SEO, and email marketing. However,...
Turning Complexity into Clarity: Designing Websites for SaaS Scale Ups
So, to start, what is a Saas scale-up? It’s a business that has transitioned beyond the initial startup phase and is now focused on rapid...
Why Most SaaS Websites Fail to Stand Out
Your website is often the first impression your brand makes. Whether a visitor finds you through Google, social media, or word of mouth, their experience...
Top 10 Web Design Trends for 2025
Welcome back to another Monitor blog post. If you’ve not seen us before, we’re a full-service creative marketing agency that specialises in web design and...
Why Member Engagement Drops – and 5 Proven Ways to Bring It Back
When members feel actively involved and connected, they’re more likely to renew, advocate for your organisation, and encourage others to join. On the flip side,...